The growing globalization of markets Essay Example | Topics and Well Written Essays - 2000 words

The growing globalisation of markets - Essay ExamplePeople visiting Cadbury World are provided for a complete experience of the companys chocolate-making mathematical process through a detailed tour, which starts from the main exhibitions and culminates to the shop. The company strives to impress on its customers the thoroughness of the activities that compromise its chocolate-making process. Thus, the service excogitation of Cadbury World is very customer-oriented and informative. In addition, the company also strives to make sure it maintains a happy staff, accept that happy employees result in happy customers.According to the American marketing Association, marketing research is the dictatorial gathering, recording, and analysing of data about problems relating to the marketing of goods and services. (SBA, Marketing research.)Although market research is imperfect science, it deals with customers and their continual changes feels and behaviours, which are influenced by innume rable subjective causes. (SBA, Marketing research.)Marketing mix represents the total marketing programme of Cadbury Company. It involves decision, with regards to product, price, place and promotion. Marketing mix serves the linkage between a business firm and its customer. Thus marketing mix is a blending of decisions in the 4 Ps. It is a system comprising the subsystems of product, promotion and distribution. These elements of the marketing mix are relate because decisions in one area affect the others. Marketing mix is a dynamic concept as it keeps on changing with changes in markets and the environmentPhilip Kotler has defined the term marketing mix as the descend of controllable variables that the firm can use to influence the buyers response. (59)The marketing mix denotes a gang of various elements, which in their totality constitute Cadburys marketing system. These elements are often described as FOUR Ps Product, Price, Distribution (Place) and Promotion. Concept of Marke t