Multimedia campaign three page proposal Essay Example | Topics and Well Written Essays - 750 words

Multimedia campaign three page proposal - Essay physical exerciseAccording to the silo it is recognizable of which sex they are, and that is the only characteristics of the character. Basic idea of marketing campaign is to ensure targeted assembly that Daisy and Low rides jeans are positioning them ina leading position, no matter what color, sex or religion they are. causal agent should be conducted by dint of tv stations, radio, newspapers and magazines, billboards and topical anesthetic anesthetic net portals. Beside that, it is necessary to run special promotional actions through places where targeted audience are gathering, such as Starbuck or Lugz shops. Special attention should be given to local Internet portals which are gaining popularity and where the advertising is relatively cheap but reaches huge number of targeted population.In learning of media campaign for Wrangler jeans, 2 radio spots, one billboard, two tv commercial ads and two Internet banners shall be dev eloped. It is essential to reach as many as possible people aging mingled with 16 and 30 which are major(ip) consumer population for Daisy and Low ride jeans.For the television ads, in two commercials, invisible people leave be shown wearing Daisies and Low rides. Invisible group of man and woman shall be distinguished by the silhouettes and jeans model that they are wearing. When invisible man wearing jeans comes near the vitality person in commercial, invisible person suddenly transforms into the visible man, suggesting that wearing Daisies or Low rides will make consumer noticeable wherever he comes or appears.Project flowTelevision Developing two different 30 second commercials, broadcasting them 3 times a week for a foot race period of 6 months1. Ad developmenta)Actors, directors, video graphics100.000,00 $b)Storyboard development 50.000,00 $c)Agency fee 50.000,00 $TOTAL200.000,00 $2. line of merchandise time national30 second spot 40.000, $ x 3 times/week x 4 weeks x 6 m onths40.000 x 3 x 4 x 6 = 2.880.000 $ per 6 monthsTelevision total (development + broadcasting)= 3.080.000,00 $ for trial period of 6 monthsBillboards1. Ad development2.000,00 $2. Placing in 20 major US cities 200.000,00 $TOTAL 202.000,00 $Internet1. Banner Development1.000,00 $2. Positioning banners on major 20 local portals for 6 months 1.000 $ x 20 portals x 6 months= 120.000,00