Marketing Strategy and future positioning of Gordon Highlander Museum

Executive Summary Given the demands of todays competitive and dynamic environs, it is sort of challenging to understand strategic merchandising issues facing organizations and break off the capability for long landmark business success. In this event study, this report aims to explore the market strategy of Gordon Highlanders Museum (GHM) in invest to frame of reference and maintain a competitive return in the dynamic marketplace. The critical synopsis mainly center on how trade mix 7Ps in GHM come unitedly to show and develop the lively museums merchandising strategy. More specifically, existing overall trade strategy in GHM emphasize the distinction option on product, price and promotional material to experience the demand of adult, senior citizen, children and other different visitant group. And it besides combines with focus strategy to build the client contentment and customer loyalty. In addition, based on the 7Ps abstract, the strategic opinion for GHM in future is also identified as a caboodle with separate and focused strategy in order to build the mindfulness of visitors as well as profit generation. Moreover, distinguish strategy of GHM should emphasize three offers: product, promotion and process to elicit its competitive advantage. More specifically, process act as merchandising mix in future can be transfer by offer on-line booking service on line to boost its efficiency. Finally, future position of GHM is presented after the uninflected thinking of its tar masturbate market and its differentiated advantageand.

It should emphasize on oblation the unique visit experience in the feature env! ironment to distinguish its advantage with other competitors in a sustainable way. All in all, it is important to be aware of the success of marketing strategy is largely relied on fortunate implementation by senior managers in GHM. Page 1.0Introduction3 2.0Existing marketing strategy analysis 3 2.17Ps analysis in GHM 2.1.1 harvest 2.1.2 Price 2.1.3 Promotion 2.1.4 Place 2.1.5 People 2.1.6 Process... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper